Qingdao West Coast relies on its brand strategy to accelerate the transformation of old and new driving forces
recently, the voting results of the second batch of industrial enterprise brands in Qingdao West Coast new area showed that the number of participants exceeded more than 400000 in the first batch, indicating that the social attention of industrial brands in the new area is getting higher and higher
in recent years, Qingdao West Coast new area has taken the brand strategy as the starting point, accelerated the transformation of old and new kinetic energy, and emerged a number of industrial brands with the characteristics of the new area, such as Aucma, Shuangxing, Mingyue Haizao, Langyatai, Shengyuan, which finally promoted the high-quality development of the industry in the new area, and the "Yiya list" was a shining star
on January 19, 2018, when the "machine · wisdom · circle" innovation alliance was established with the help of artificial intelligence, Aucma's first driverless platform with independent intellectual property rights - driverless electric logistics vehicle was officially released. It is understood that this driverless vehicle is the first low-speed truck in China that has independent intellectual property rights and can realize completely independent operation. From vaccine refrigerators to driverless cars, Aucma's high-end manufacturing has become a well-known brand at home and abroad, and Aucma's success is also an epitome of the enterprise brand building in Qingdao West Coast new area
the main function of Aucma and other five enterprises is to amplify the weak signal generated by the sensor into the list of 100 year cultivation projects in Shandong Province and become key cultivation objects. Haier, Hisense, Shuangxing tire, Aucma, Shengyuan, Sailun and other six brands were selected into the 2017 top 500 Chinese brand values. Five enterprises including Qingdao Mingyue seaweed Group Co., Ltd. in the new area were listed on the list of "three products" demonstration enterprises in Qingdao consumer goods industry in 2017
as a time-honored brand in the West Coast new area of Qingdao, Langyatai group has made great efforts to tap the new area and corporate culture, and continuously carried out technological research and development to promote product upgrading while doing a good job in the main business of revitalizing the Baijiu industry in recent years
at present, the company has formed a large-scale modern and diversified national manufacturing single champion demonstration enterprise, national technological innovation demonstration enterprise and national recycling transformation demonstration pilot enterprise integrating the Baijiu industry, fruit cocktail industry, wine and beer industry, marine biology industry, health industry, organic feed and organic fertilizer industry and real estate industry, It has embarked on a new road of strong enterprise development with the goals of "Internet +", "industry 4.0" and "mass innovation and entrepreneurship", which promotes industrial transformation with science and technology, product upgrading with quality, and market development with brand. It has subverted China's traditional industries and made brand the backbone of promoting the company's economic transformation
it is understood that the West Coast new area achieved fruitful results in the implementation of brand strategy in 2017. Experts from relevant associations were invited to carry out special training on the newly revised "Qingdao famous brand expert evaluation standard". More than 50 people from more than 30 enterprises participated in the training, which improved the enterprises' understanding of the importance of brand building, enhanced the ability of brand building, and promoted the sustainable and healthy development of enterprises. In 2017, a total of 24 enterprises in the West Coast new area were listed in the Qingdao famous brand cultivation plan, and 18 new Qingdao famous brands were added throughout the year, ranking first among all districts and cities in Qingdao
"The government should make great efforts to promote the building of industrial brands and industrial brands. For industry leading enterprises, it should build international well-known brands, including SAIC GM Wuling, Shuangxing, Shengyuan, haishishi new material, Hisense, etc.; for industry leading enterprises, such as Sailun, Aucma, etc., it should build domestic well-known brands; for enterprises specialized in special, special, new and medium-sized enterprises, it should promote them to become small well-known enterprises and three major enterprises The industry echelon should be cultivated and supported in a rolling manner, so as to finally achieve high-quality industrial development in the new area. " Suijunchang, deputy director of the Bureau of industry and information technology of Qingdao West Coast new area, said
the "511" project has great potential for industrial development.
while doing a good job in brand promotion, Qingdao West Coast new area has launched the "511" project action plan for cultivating industrial star enterprises, that is, in five years, to cultivate 100 well-known industrial star enterprises at home and abroad with outstanding industrial competitive advantages, and to call for the regional business card of "brand Huangdao · new area manufacturing"
as one of the star enterprises cultivated by the "511" project, Shengyuan nutritional food Co., Ltd. is a comprehensive dairy company specializing in the R & D, production, sales and post-sale services of nutritional foods such as milk powder and complementary foods for infants and young children. Over the past 20 years, Shengyuan has made great progress in the production of mother and infant products
"we have set up fully automated production plants in the new area and the Carle Industrial Park in Brittany, France, with an annual output of 100000 tons. In the future, we will focus on research and development and promotion in the field of new products such as infant formula liquid milk. In terms of brand building, we will adhere to global unification and centralization, so that Shengyuan and its series of sub brands can go global." Said Li Ke, general manager of Shengyuan nutritional food Co., Ltd
in terms of food quality and safety management, Shengyuan introduced ISO9001 quality management system, HACCP and ISO22000 food safety management system, and made innovation, improvement and improvement in combination with the actual situation of the company, forming a quality and safety assurance management mode with Shengyuan's characteristics, and continued to improve, effectively controlling the food quality, so as to ensure the personal health and safety of consumers and steadily improve the product quality. In the construction of product quality and safety assurance system, Shengyuan has successively invested 15million yuan. In terms of daily quality and safety assurance, Shengyuan has invested nearly 10million yuan every year
since the establishment of the enterprise, Shengyuan has been the benchmark of the industry. In August, 2015, Shengyuan won the excellent new product award of super Youbo infant formula milk powder issued by China Dairy Industry Association and the honorary title of excellent enterprise that few dairy enterprises in China can produce type II products
in 2016, super Youbo infant formula won the product innovation award, and Youbo 58 series infant formula won the Gold Award for quality. Super Youbo infant formula milk powder won the first prize of 2016 technical progress. In January, 2017, Shengyuan infant formula milk powder won the 2016 Quality Gold Award issued by China Dairy Industry Association