Kaiya wooden door VI comprehensively upgrades its

2022-07-22
  • Detail

Kaiya wooden door announced the official launch of a new brand logo in December 2018, strengthening the positioning of Kaiya wooden door brand, and upgrading the brand proposition of "Xinshang life is love building home"

vi system is the display of the soul of a brand, a super symbol representing the brand, and also represents the future trend of brand development. Kaiya wooden door announced the official launch of a new brand logo in December 2018, strengthening the positioning of Kaiya wooden door brand, and upgrading the brand proposition of "Xinshang life is love building home"

design concept

the new VI system logo draws on the new structure of "young young", reconstitutes kayon with homophony, selects the initial letter K as the whole design, integrates the color block combination of fashionable geometry, matches, supplemented by positive and negative methods, forms K, three geometric color blocks, which represent love, family and happiness respectively, sublimates and refines into "new life builds a home for love", and integrates the current popular home style and fashion elements, Build a modern home living space, showing a colorful life full of vitality

with the launch of the new logo, the slogan of Kaiya wooden door has also changed from the previous "customizer customizes beautiful" to "Xinshang life builds a home for love", which makes the brand positioning and target audience of Kaiya wooden door more clear, and also facilitates the subsequent brand communication

MINT GREEN:

hue green with blue, high lightness, moderate purity, fresh tone full of oxygen

dark green:

inspired by nature and forests, we emphasize the concept of environmental protection and health again. The fast-paced life makes us forget to embrace nature and arouses more emotional resonance among consumers

English: the logo shows a complete English name, meets the needs of internationalization, and makes the symbol of "Xinshang life is a love home" more concrete

super symbol: refine the super symbol of kayon brand, and make the super symbol become the unique mark and label of the brand. As the DNA of the brand, it will run through all the time

English fonts are adopted as a whole. Sans serif design is adopted on the basis of the original font to reflect the simple and fashionable texture, which is simple and easier to identify. Sans serif font design, clear structure, pay attention to the high quality, functionality and environmental protection of products, giving people a simple, practical, but full of vitality of modern life

in the fast-paced modern urban life, through the new design, it conveys and tells the beautiful home story of "only love? Only family", which brings the yearning and pursuit of a happy life to the young people of 80, 90 and 00

at the same time, with the younger trend of consumer groups, fashion and youth have become the aesthetic symbol of modern people. The product line of Kaiya wooden door has been comprehensively extended and upgraded to a whole house customized brand focusing on youth, fashion and full of modern light extravagance! In the past, the traditional VI image can no longer express the concept conveyed by the development of Kaiya wooden door, and VI upgrading is imperative

conform to the trend of the times, seize the consumer group, define the new VI fashion of Kaiya wooden door, develop the market in a younger way, and lead the fashion frontier with new fashion. This VI upgrade marks a new step in the brand construction of Kaiya wooden door. The brand strategy based on Kaiya new VI system will promote the brand upgrading of Kaiya, improve the business service ability and brand image, and comprehensively enhance the long-term brand competitiveness of Kaiya wooden door

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