Analysis on the survival trend of enterprise infor

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Analysis of the survival trend of enterprise informatization in the 21st century

now the world economy has entered a new era of development - the information age, which is endowed with the same important historical significance as the agricultural age and the industrial age. Just as traditional handicraft workshops have been industrialized after the arrival of the industrial era, today's enterprises are moving towards informatization, which has become the theme of enterprise reform in this era. All countries in the world regard informatization as a means to enhance their competitiveness and achieve sustainable development, setting off a new round of management revolution. The rapidity, accuracy and reliability of informatization means, as well as the standardization, transparency and progressiveness that can be achieved in management, are unmatched by traditional management means

Deng Zhenghong, an expert in enterprise survival management and the founder of enterprise future survival management theory, believes that informatization is a strategic trend to cope with rapid changes in the environment and high uncertainty. The road of enterprise future survival starts from informatization, and a significant feature of future enterprises is information survival

in the 21st century, the survival concept of enterprises has changed from competition to competition and cooperation, and the core competence has changed from traditional material products to information-based, intangible and continuous innovation capabilities. Informatization has revolutionized the internal operation of enterprises and the relationship between them. By integrating all processes, rules, information, resources, personnel and technology of the enterprise, tide makes the enterprise become a collaborative, learning, virtual and agile enterprise, which is the essential feature of the core viability of the enterprise in the information age

in the information age, enterprises that are gradually becoming information-based have established connections with upstream and downstream business processes between partners, realizing the consistency of information and business rules. Customers often think that the price of domestic experimental machines should be low, and dynamic links should be formed according to the needs of market changes. Jinan experimental machine has the highest terminology in the country. The regional alliance or virtual enterprise of real experimental machine production, To obtain the viability in the sense of the whole value chain; Under the information potential technology, through the construction of team cooperation culture, system and process, the experience and knowledge within the organization can be fully shared, exchanged and reused; The enterprise business architecture based on business components can adjust its production organization structure with the fastest speed, the lowest cost and the best flexibility, and fully respond to the changes of the market

for example, Boeing began to establish an enterprise information system in 1994. With the support of this system, it developed and produced Boeing 777 aircraft and a new generation of Boeing 737 aircraft, realizing paperless design, and shortening the development cycle from 9 to 10 years to 4 and a half years. With the support of powerful information technology, more than 5000 welding spots in the welding plant of BMW in Germany are all operated by robots. The final assembly plant is flexible production, and one production line can assemble all vehicle models

as the first enterprise in the world to launch logistics communication satellite and establish logistics data processing center, informatization has made Wal Mart produce leaping development. Wal Mart realizes 24-hour computer logistics network monitoring within the group globally, integrating procurement, inventory, ordering, distribution and sales. The network system connects Wal Mart's 2400 chain stores and more than 100 regional centers around the world to help Wal Mart maintain a low price for the wide variety of goods it sells. Informatization makes Wal Mart's operation efficiency superior to others. The average payment time of goods supplied by kemart, the third largest retailer in the United States, is 45 days, while Wal Mart is only 29 days. According to the Research Report of International Data Corporation (IDC), among the Fortune 500 enterprises, 65% of the enterprises invested in information technology exceeded the investment in production equipment, while the return rate of enterprise network investment was as high as 10 times

the petroleum and petrochemical industry is a technology intensive industry with interdisciplinary and multidisciplinary cooperation. The use of information technology in the decomposition of large clinker phase in petrochemical industry has revolutionized the traditional enterprise management. Informatization has been accompanied by the development of this industry and has played a great role. In the mid-20th century, computer technology has been widely used in the field of oil exploration, and has achieved remarkable results

with the widespread acceptance of new informatization concepts such as "Digital Oilfield", "digital petrochemical" and "digital petroleum", the new round of informatization competition of global petroleum and petrochemical enterprises has entered the stage of strength competition. Today, the construction of digital oil field has become one of the core contents and strategic objectives of many oil enterprises, especially the information construction of upstream oil field enterprises, leading the development of the oil industry in the new era

so far, nearly 90% of the world's oil and gas enterprises have implemented industry-specific ERP systems (Enterprise Resource Planning Systems), and some of them have initially realized collaborative e-commerce. Now, every day, more than 500000 managers at all levels of oil enterprises realize the comprehensive management of enterprise strategy, exploration, development, refining, marketing, human and property through a fully integrated management information system. Management informatization has become an indispensable management foundation and important means for oil enterprises to win the international competition

with the intensification of market competition, many enterprises have entered the era of low profit, and the pressure of enterprise cost competition is increasing. Promoting the refinement of management and the efficient utilization of resources through information construction is an effective way for enterprises to reduce costs and win competitive advantages. In today's rapidly changing market environment, enhancing market adaptability is the key to the survival and development of petroleum and petrochemical enterprises, and informatization has become the "accelerator" to enhance the adaptability of petroleum and petrochemical enterprises

in the early 1980s, Exxon Mobil, an international oil giant, integrated the information management of its global gas station business with ERP system, and integrated the resource merger of two independent customer groups in Europe and South America. In the first year after the ERP information system of shell Austria was launched in 1997, the operating cost of the enterprise decreased by 13%, while that of shell Thailand decreased by 40%

a large number of data show that the application of information technology in the petroleum and petrochemical industry has produced five major effects: first, information construction has promoted the business development of petroleum and petrochemical companies; Second, information construction has promoted the improvement of management level; Third, information construction has promoted the improvement of management efficiency; Fourth, information construction promotes the optimization of management process; Fifth, the information construction has optimized the demand for experts

with the continuous expansion of enterprise business, the demand for experts is also growing. However, the number of expert teams is limited after all. It is predicted that by 2010, 60% of experienced professionals will retire. With the help of information technology, enterprises can realize remote data transmission and visual management. In this way, experts can directly understand and master the on-site operation through video in the office and on-site, and study technical solutions face-to-face with on-site personnel, or provide technical support to multiple sites at the same time. Using information technology can not only concentrate expert wisdom and make rapid decisions, but also save costs and improve work efficiency

the process of enterprise informatization is also a process from decentralization to centralization. In other words, the unified planning and centralized construction of group level information system is the ultimate goal to be achieved in the construction of group enterprise management information. Because only through unified construction and management can we finally eliminate the "information island" and form a unified, integrated and unimpeded "information continent"

in fact, there are still some difficulties in the unified construction and management of enterprise information. The application goal of information technology is to gradually integrate the decentralized company level management system into the group level management system, and integrate the business system by region or business segment, so as to achieve a high degree of centralization of the system and a high degree of unity of business templates and data

in fact, enterprises that integrate isolated information systems will pay a high price. The development of information technology has reached a fairly high level in 2000, except for a series of problems caused by components. Now when enterprises carry out ERP system management practice, it should be said that they stand on the shoulders of their predecessors and absorb more of their experience and lessons, achievements and the most advanced technology

it can also be said that the road of enterprise informatization is always an innovative process, because technology is changing with each passing day, and the functions of tools that enterprises can choose are also constantly changing and strengthening. At present, the general trend of information construction in foreign Petroleum and petrochemical enterprises is to develop in the direction of unified management, that is, from "information island" to "information continent". (end)

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